Featured Project: Tee Group Films, Inc. Sales Brochure

Client Response:
Tee Group Films' Sales Manager, Lou Ann Wollack, said about Tandem Design, "Their customer service really stands out. We have had so many compliments on the quality of our brochure. Tandem's overall quality and professionalism is great. They did a really good job communicating throughout the project and working out the details of the project."

Project Goals:
A flexible sales brochure was needed to educate potential customers on Tee Group's overall capabilities, including their raw materials, stock and custom product manufacturing. The client's goal was to be able to easily and cost-effectively customize the product brochure for a specific customer presentation.

Project Challenges:
The client needed a flexible sales brochure with good visual representation of their products and capabilities. The client's budget made it extremely challenging to accomplish this without existing photographic images. Precise pre-planning and experienced art direction allowed Tandem Design to direct a "photo shoot" that both maximized the client's budget and effectively captured their facility, employees and products on film.

Project Results:
The solution was the creation of a capabilities brochure detailing Tee Group Films' manufacturing capabilities, company philosophy and general product information, and a separate series of product-specific inserts. This two-part brochure enabled the client to customize their sales materials by specific customer needs. The result was an impressive sales presentation that not only targeted each customer's specific area of interest, but also was economical to mail, eliminating the need to send excessive materials. Additionally, Tandem Design created the inserts in anticipation of future product development. By placing the photos and text in a unique, template design, new inserts will be extremely cost-effective to produce and will maintain the consistency of the client's sales campaign.