Featured Project: Navistar International Franchise Brochure

Client Response:
Project Coordinator Tina Brunson said: "Because of their experience, Tandem Design has the ability to know what the client needs and how to satisfy the client in terms of what they want."

Project Goals:
Navistar International needed a two-part direct mail campaign for their "reNEWed" engine product line. Part one was to create a direct mail brochure that could be printed and then economically imprinted with the individual franchise dealers' information. Part two was to then send sample brochures to the dealers, and to collect and fulfill the orders of the custom-printed brochures.

Project Challenges:
The client's project criteria dictated that the mailer be economical to produce without sacrificing the overall quality and appearance of the piece. An additional project criterion was to educate the end-reader on the difference between "reNEWed" and rebuilt.

Project Results:
We created a brochure that could be customized with 10 different imprint fields with a technique that was seamless to the end-user. As a result, the piece looked custom-printed for each dealer. By using our creativity and production expertise, we were able to print the brochures very inexpensively and stay within the client's budget.