Featured Project: Wine & Dine Them

Client Response:
Wine & Dine Them President Francine Miller said, "Tandem Design is on top of everything! They are so thorough in everything they do. They meet every deadline and they follow up. They are just so professional at what they do, even in the way they market themselves with their monthly mailers!"

Project Goals:
The client, artist Francine Miller, specialized in hand-painted glassware and had developed a loyal clientele in Chicago's small boutiques. To expand her business, Francine knew that she needed to change her current "craft" image into one that evoked her product's fine art image.

Project Challenges:
The client's goal to expand her company was dependent upon a successful debut at the annual Chicago Merchandise Mart's Giftware Show. The challenge was to develop a new identity and sales campaign in time for the show which was only a couple of months away.

Project Results:
Tandem Design began the identity campaign by renaming the company "Wine & Dine Them." The new name encompasses a whimsical sense of style that lends itself to an understated sophistication that was more appropriate for the client's new target audience of upscale retail giftware buyers. Next, a logo was created to express the client's creativity by incorporating her love of Chicago's urban environment and the sleek lines of her most popular pieces: willowy embellished stemware and vases.

Continuing the identity campaign, Tandem Design used elements from the new logo and the client's professional photos to create a sales campaign including business cards, stationery, product sell sheets and trade show graphics.

The client's investment in changing her company's identity to reach an expanded national market paid off. Wine & Dine Them's debut at the Giftware Show was a financial success.